Existing Market Problems
Last updated
Last updated
Lack of User Incentives and Engagement: Traditional survey and data platforms struggle to keep users engaged, often relying on one-off surveys with minimal or delayed rewards, leading to low-quality or dishonest responses.
Slow and Costly Payments to Respondents: Existing systems face difficulties in compensating respondents quickly, especially for micro-payments, due to reliance on legacy financial infrastructure, making participation unattractive and underrepresenting certain regions.
Privacy and Data Ownership Concerns: Users have little control over their personal data, with most platforms collecting and monetizing information without offering privacy protections or direct user benefits.
Vulnerability to Fraud and Bots: Traditional survey tools are easily manipulated by bots and fake responses, resulting in poor data quality and unreliable insights for businesses.
Limited Personalization and Outdated Data: Most platforms rely on generic, static datasets and do not learn from individual user preferences, leading to less accurate predictions and insights.
Barriers for Small Businesses and New Markets: High costs and complex processes make quality preference data inaccessible to startups, SMEs, and companies in emerging regions, who often lack the resources for large-scale research or analytics.
Lack of Real-Time, Dynamic Insights: Traditional methods provide slow, periodic updates, failing to capture fast-changing user preferences or deliver actionable, real-time analytics to businesses.
Lack of APAC and MENA Insights: Existing market service providers are unable to provide reliable and consistent data on APAC and MENA. (One of our competitors)
